Introduction

Color helps create recognition, emotion, and consistency across the brand. This section defines the primary and secondary colors, color values, and practical usage guidelines.

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Primary Colors

The primary colors of our brand are Sacramento, forest green, jungle, seafoam, and lime. These colors were chosen for their strong association with sustainability and vitality, embodying the essence of our architectural philosophy. They dominate our visual identity, ensuring consistency and immediate recognition across all branding materials.

Sacramento

HEX 053333

RGB 5,51,51

CMYK 90,0,0,80

Forrest

HEX 12664F

RGB 18,102,79

CMYK 82,0,23,60

Jungle

HEX 3B8F75

RGB 59,143,117

CMYK 59,0,18,44

Seafoam

HEX B0D9C7

RGB 176,217,199

CMYK 19,0,8,15

Lime

HEX C7F266

RGB 199,242,102

CMYK 18,0,58,5

Primary Colors

Sacramento

HEX 053333

RGB 5,51,51

CMYK 90,0,0,80

Forrest

HEX 12664F

RGB 18,102,79

CMYK 82,0,23,60

Jungle

HEX 3B8F75

RGB 59,143,117

CMYK 59,0,18,44

Seafoam

HEX B0D9C7

RGB 176,217,199

CMYK 19,0,8,15

Lime

HEX C7F266

RGB 199,242,102

CMYK 18,0,58,5

Primary Colors

Sacramento

HEX 053333

RGB 5,51,51

CMYK 90,0,0,80

Forrest

HEX 12664F

RGB 18,102,79

CMYK 82,0,23,60

Jungle

HEX 3B8F75

RGB 59,143,117

CMYK 59,0,18,44

Seafoam

HEX B0D9C7

RGB 176,217,199

CMYK 19,0,8,15

Lime

HEX C7F266

RGB 199,242,102

CMYK 18,0,58,5

Secondary Colors

Our secondary colors include oat, clay, black, and white. These are used to provide balance and complement the primary palette, adding depth and flexibility to our designs. They are ideal for backgrounds, typography, and less dominant design elements, enhancing the visual dynamics without overpowering the primary colors.

Clay

HEX D1BFAD

RGB 209,191,173

CMYK 0,9,17,18

Oat

HEX F2E8DE

RGB 242,232,222

CMYK 0,4,8,5

White

HEX FFFFFF

RGB 255,255,255

CMYK 0,0,0,0

Black

HEX 1C1F1F

RGB 28,31,31

CMYK 10,0,0,88

Secondary Colors

Clay

HEX D1BFAD

RGB 209,191,173

CMYK 0,9,17,18

Oat

HEX F2E8DE

RGB 242,232,222

CMYK 0,4,8,5

White

HEX FFFFFF

RGB 255,255,255

CMYK 0,0,0,0

Black

HEX 1C1F1F

RGB 28,31,31

CMYK 10,0,0,88

Secondary Colors

Clay

HEX D1BFAD

RGB 209,191,173

CMYK 0,9,17,18

Oat

HEX F2E8DE

RGB 242,232,222

CMYK 0,4,8,5

White

HEX FFFFFF

RGB 255,255,255

CMYK 0,0,0,0

Black

HEX 1C1F1F

RGB 28,31,31

CMYK 10,0,0,88

Color Usage

These pairings show how our palette works in practice, combining a dominant background color with a supporting circle color and label. Use these examples as a reference for accessible, on-brand color combinations.

Sacramento

Seafoam

Sacramento

Jungle

Sacramento

Lime

Sacramento

Oat

Sacramento

Oat

Clay

White

Sacramento

White

Color Usage

Sacramento

Seafoam

Sacramento

Jungle

Sacramento

Lime

Sacramento

Oat

Sacramento

Oat

Clay

White

Sacramento

White

Color Usage

Sacramento

Seafoam

Sacramento

Jungle

Sacramento

Lime

Sacramento

Oat

Sacramento

Oat

Clay

White

Sacramento

White

Color Values

HEX Color Hex colors are commonly used in digital design, including website design, graphic design, and other digital media. They are a popular choice because they provide a standardized and consistent way of representing colors across different platforms and devices. CMYK CMYK stands for cyan, magenta, yellow, and key (black). This color model is primarily used in print media, and is based on the concept of subtractive color mixing. In this model, each color is represented as a percentage of the four colors - cyan, magenta, yellow, and black - that are combined to create the final color. For example, a deep red color might be created by combining 15% cyan, 100% magenta, 90% yellow, and 5% black. CMYK is a four-color model, which means that it can reproduce a wide range of colors, but not as many as RGB.

RGB RGB stands for red, green, and blue. This color model is primarily used in digital media, and is based on the concept of additive color mixing. In this model, each color is represented as a value between 0 and 255 for red, green, and blue, which are combined to create the final color. For example, a bright green color might be created by combining 0% red, 100% green, and 0% blue. RGB is a three-color model, which means that it can reproduce a very wide range of colors, but not all the colors that CMYK can reproduce

Color Values

RGB RGB stands for red, green, and blue. This color model is primarily used in digital media, and is based on the concept of additive color mixing. In this model, each color is represented as a value between 0 and 255 for red, green, and blue, which are combined to create the final color. For example, a bright green color might be created by combining 0% red, 100% green, and 0% blue. RGB is a three-color model, which means that it can reproduce a very wide range of colors, but not all the colors that CMYK can reproduce

Color Values

RGB RGB stands for red, green, and blue. This color model is primarily used in digital media, and is based on the concept of additive color mixing. In this model, each color is represented as a value between 0 and 255 for red, green, and blue, which are combined to create the final color. For example, a bright green color might be created by combining 0% red, 100% green, and 0% blue. RGB is a three-color model, which means that it can reproduce a very wide range of colors, but not all the colors that CMYK can reproduce